You have the resources, people-power, intelligence and technology to create anything you desire. The Question is?…Are you BEING all you can BE?
Employees want to feel valued and involved in the direction and success of your business. Is your team modeling your vision and values?
Marketing communicates your WHY? Consumers know when they are met with authentic communication and outreach. Is your current marketing resonating with your audience?
CUPS OF COFFEE
Your Brand = Vision + Purpose. We start with your WHY? and build strategy, distinction and positioning from here. If you begin with clarity from this authentic place, it will resonate more significantly with employees and customers.
Marketing is an expression of business strategy in concert your organization’s operational capacity. We build Marketing to realize your business mission, unite the internal operation and lay channels for revenue and growth.
Reaching customers online is an cost efficient method to drive awareness and conversions. We create and deploy campaigns that include: SEO, SEM, social media, email marketing, digital ads, and optimized user flows to drive engagement and conversions.
Customer Acquisition Campaigns are designed to acquire new leads and convert leads to revenue. We create custom marketing activities calendars, deploy and manage campaigns, plus monitor and report results to determine attribution and ROI.
Many organizations rush their message to market without bringing along their most valuable stakeholder – employees. Employees that have a stake in the direction and message of an organization are more committed to its success. We build team consensus, bridge resistance, and ignite enthusiasm toward a common vision and goal.
"Christine created the brand vision of our company even when we couldn't believe it or think it was possible. She led a collaborative process to unify and focus our entire company toward a common mission. The result: doubled our size and achieved 114% growth in revenue in under 2 years."
"Christine has a tremendous grasp on human dynamics and behavior. She applied this understanding to building strong teams internally and building marketing campaigns that will resonate and convert customers."