Brand Strategy

For Entrepreneurs and Business Leaders that need CLEAR pathways to Growth

Your Vision = Your Purpose = Your Brand

Successful businesses understand their WHY?  We don’t mean your distinctions or key value proposition – we mean your WHY?

Your Business WHY?, IS your Purpose.  Your business WHY? is what drives you to do what you do and comes from the ‘soul’ or core vision of a company founding team or original visionary. We help you discover your WHY? and put it to work to fuel your operation and communication efforts.

Once your WHY? is clear – growth is more seamless, employees are more committed, customers are converted more quickly, and revenue ramps faster!

 

Discovering your WHY? (or simply updating it)

Sometimes this basic, fundamental question gets overlooked. Yet, when you connect to the truth of why you exist, why you do what you do, you unleash the essence of what drives your organization AND your prosperity. This clarity can also empower you as a leader, motivate your team, and drive new levels of results for your organization.

Emergent Purpose Graphic

 

 

We help you determine your WHY, WHAT, HOW, create your Brand Platform and Communications Playbook – the foundation for all Internal Communications (team building, internal culture) and External Communications (marketing, customers, stakeholders).

 

 

Brand Values

Your brand values ARE your company values and important to clarify as these set the tone for your INTERNAL brand and culture. Most businesses think they develop branding to communicate externally to audiences when your best customers reside inside your organization. We help you define your brand values; and better yet, build a plan to integrate them into the essence of your culture and the heart of your marketing.

Brand Strategy

Brand Strategy is the development of your positioning, value proposition, and ongoing brand expression (internal/external) and are proof points to your brand promise or your WHY?

Getting Started:

This is all easier than it sounds! The good news is…we fast track all this development, so you start seeing results quickly, begin attracting more customers, and growing market share and revenue.

You may already have all these elements in place. If so, we can simply upgrade the tools you already have and put them to work more productively.

Here’s a look at how to get this done…

Carefully crafted SERVICE PACKAGES come together in simple, easy-start programs.

BUSINESS DEVELOPMENT SERVICES

  • Infrastructure Strategy and Upgrades
  • Product Development
  • Revenue Cycle Optimization
  • Operational Systems
  • Communications Protocols
  • Human Resource Optimization

BRAND STRATEGY SERVICES

  • Brand Platform: Mission, Vision and Values
  • Brand Strategy and Positioning
  • Communication Strategy and Messaging
  • Internal Brand Expression
  • Culture and Team Building
THE BRAND CLARITY

The Basics

A brand clarity consultation is a client-driven conversation meant to address your most immediate challenges. This is your sounding board to share current hurdles blocking you from opportunities.

The CLARITY consultation helps you gain perspective on your most immediate needs, renew focus, and surface new solutions to overcome what may seem insurmountable. You will get guidance from someone who’s been in your shoes and understands what you need to do.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us.
  • We view your background and questionnaire to get the most from our call.
  • Your Clarity consultation is 1 hour either by phone, or if you’re local in the SF Bay Area, a face-to-face meeting.
  • BONUS: should you choose to further your work, 100% this session can be applied to your next service.

What you Get

  • Vision Questionnaire
  • Clarify Brand and Business Focus
  • FREE Start Up Tools
  • 1 Hour Session
  • Next Steps

Cost: $497

BOOK NOW
THE BRAND INFUSION

The Basics

Sometimes we all need a fresh perspective to infuse our brand vision and refuel ourselves in order to capture the next level of growth.

The BRAND INFUSION session is highly recommended for CMO’s, CEO’s, and business owners who have teams who look to them for clarity and are responsible for producing year-over-year revenue growth. Likewise for small business owners and entrepreneurs, who seek fresh perspective on their plans or an infusion of energy to capture the next level of growth.

After this one-day session, you will come away with renewed energy to hurdle your most immediate challenges and next steps to put your business growth in motion.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our session
  • A 1-Day in person brand and business infusion session
  • Session recap notes and recommendations

What you Get

  • 1 Strategy Session
  • Brand Platform: Purpose, Vision and Values
  • Product/Services Offerings List
  • Audience Target and Key Messages
  • Marketing Next Steps

Cost: $4,000

BOOK NOW
THE BRAND CENTER

The Basics

The Brand Center package is a complete brand platform and positioning program for businesses that currently do not have a brand or need to update their existing brand.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Brand Center is a 4-8 week program, with 4 in person sessions
    • 1st Session is Brand Infusion
    • 2nd Session is Brand Development
    • 3rd Session is Creative Campaign Presentation
    • 4th Session is Campaign Expressions and Marketing Recommendations
  • Receive full session recap notes and next steps

 

What you Get

  • Clear Vision, Focus, and Purpose
  • Brand Platform: Mission, Vision, Values
  • Brand Strategy and Positioning
  • Communications Strategy with Key Messages
  • Customer Target: Attributes, Key Messages
  • Brand Identify: Logo, Tagline, Corporate Identity
  • Brand Campaign with Advertising and Marketing Expressions
  • Marketing and Website Recommendations List

 

BOOK NOW
THE MARKET LAUNCH

The Basics

Once your brand is clearly articulated and your internal culture is on board with your vision, we develop a Marketing Strategy and Plan to capture awareness and drive customer acquisition.

Part of the Market Launch Program includes an Integrated Marketing Plan that outlines ALL marketing activities, by channel, by month driven by an overarching editorial calendar that synchronizes and streamlines your outreach.

Most importantly, we link your marketing activities plan to website conversions and track performance on monthly ROI reports from Google and 3rd party data.

Emergent handles all strategy, structure, plan framework to either jumpstart your existing Marketing department or we can BE an adjunct to your team managing program, tracking performance, and reporting on results.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Marketing Roadmap Launch is a 4-6 week program, with 3 in person sessions
    • 1st Session is Marketing Work Session
    • 2nd Session is Plan Presentation
    • 3rd Session is Execution and Deployment Planning
  • Receive full session recap notes and next steps

What you Get

  • Integrated Marketing Plan
  • Customer Acquisition Strategy and Plan
  • Integrated Marketing Activities and Deployment Calendar
  • Target Audience and Key Message Matrix
  • Advertising and Media Plan
  • Digital Marketing Strategy and Plan
  • Website UX/UI Enhancements
  • Google Analytics and Performance Marketing Set Up
BOOK NOW
START UP BASICS
Launch your Growth. Acquire more Customers… What are you waiting for?