Brand Strategy

For Entrepreneurs and Business Leaders that need CLEAR pathways to Growth

Your Vision = Your Purpose = Your Brand

Your Business WHY? IS your Purpose! 

Your business WHY? is what drives what you DO and comes from the ‘soul’ or core vision of a company. We help you discover your WHY?, build consensus and clarity, and put it to work to fuel your operation. This experience can empower you as a leader, unite and motivate your team, and drive new levels of growth and performance for your entire organization.

 

Emergent Purpose Graphic

 

 

We help you determine your WHY, WHAT, HOW, create your Brand Platform and Communications Message Map – the foundation for all Internal Communications (internal culture) and External Communications (customers, partners, shareholders).

 

 

 

Get Started!

It’s easier than it feels! The good news is…we’ve fast-tracked brand and communication development to provide clarity, mobilize your team, and create consensus so you are able to move onto acquiring customers and growing revenue.

You may already have some of these elements in place. If so, we can upgrade your existing strategy and approaches and put them to work more productively.

Carefully crafted services come together in simple, quick ROI programs.

BUSINESS DEVELOPMENT SERVICES

  • Vision and Strategy Upgrades
  • Product Development
  • Revenue Cycle Optimization
  • Financial Forecasting
  • Operational Systems
  • Communications Protocols
  • Human Resource Optimization

BRAND STRATEGY SERVICES

  • C-Team Brand Vision and Consensus Building
  • Brand Platform: Mission, Vision, Values
  • Brand Strategy and Positioning
  • Communication Strategy and Message Map
  • Internal Brand Expression
  • Culture and Team Building
BRAND CLARITY

The Basics

A brand clarity consultation is a client-driven conversation meant to address your most immediate challenges. This is your sounding board to share current hurdles blocking you from opportunities.

The CLARITY consultation helps you gain perspective on your most immediate needs, renew focus, and surface new solutions to overcome what may seem insurmountable. You will get guidance from someone who’s been in your shoes and understands what you need to do.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us.
  • We view your background and questionnaire to get the most from our call.
  • Your Clarity consultation is 1 hour either by phone, or if you’re local in the SF Bay Area, a face-to-face meeting.
  • BONUS: should you choose to further your work, 100% this session can be applied to your next service.

What you Get

  • Vision Questionnaire
  • Clarify Brand and Business Focus
  • FREE Start Up Tools
  • 1 Hour Session
  • Next Steps

Cost: $497

BOOK NOW
BRAND INFUSION

The Basics

Sometimes we all need a fresh perspective to infuse our brand vision and refuel ourselves in order to capture the next level of growth.

The BRAND INFUSION session is highly recommended for CMO’s, CEO’s, and business owners who have teams who look to them for clarity and are responsible for producing year-over-year revenue growth. Likewise for small business owners and entrepreneurs, who seek fresh perspective on their plans or an infusion of energy to capture the next level of growth.

After this one-day session, you will come away with renewed energy to hurdle your most immediate challenges and next steps to put your business growth in motion.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our session
  • A 1-Day in person brand and business infusion session
  • Session recap notes and recommendations

What you Get

  • 1 Strategy Session
  • Brand Platform: Purpose, Vision and Values
  • Product/Services Offerings List
  • Audience Target and Key Messages
  • Marketing Next Steps

Cost: $4,000

BOOK NOW
BRAND LAUNCH

The Basics

The Brand Center package is a complete brand platform and positioning program for businesses that currently do not have a brand or need to update their existing brand.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Brand Center is a 4-8 week program, with 4 in person sessions
    • 1st Session is Brand Infusion
    • 2nd Session is Brand Development
    • 3rd Session is Creative Campaign Presentation
    • 4th Session is Campaign Expressions and Marketing Recommendations
  • Receive full session recap notes and next steps

 

What you Get

  • Clear Vision, Focus, and Purpose
  • Brand Platform: Mission, Vision, Values
  • Brand Strategy and Positioning
  • Communications Strategy with Key Messages
  • Customer Target: Attributes, Key Messages
  • Brand Identify: Logo, Tagline, Corporate Identity
  • Brand Campaign with Advertising and Marketing Expressions
  • Marketing and Website Recommendations List

 

BOOK NOW
THE MARKET LAUNCH

The Basics

Once your brand is clearly articulated and your internal culture is on board with your vision, we develop a Marketing Strategy and Plan to capture awareness and drive customer acquisition.

Part of the Market Launch Program includes an Integrated Marketing Plan that outlines ALL marketing activities, by channel, by month driven by an overarching editorial calendar that synchronizes and streamlines your outreach.

Most importantly, we link your marketing activities plan to website conversions and track performance on monthly ROI reports from Google and 3rd party data.

Emergent handles all strategy, structure, plan framework to either jumpstart your existing Marketing department or we can BE an adjunct to your team managing program, tracking performance, and reporting on results.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Marketing Roadmap Launch is a 4-6 week program, with 3 in person sessions
    • 1st Session is Marketing Work Session
    • 2nd Session is Plan Presentation
    • 3rd Session is Execution and Deployment Planning
  • Receive full session recap notes and next steps

What you Get

  • Integrated Marketing Plan
  • Customer Acquisition Strategy and Plan
  • Integrated Marketing Activities and Deployment Calendar
  • Target Audience and Key Message Matrix
  • Advertising and Media Plan
  • Digital Marketing Strategy and Plan
  • Website UX/UI Enhancements
  • Google Analytics and Performance Marketing Set Up
BOOK NOW
START UP BASICS
To learn more, schedule your FREE 30 minute consultation.