Simon Sinek

People don't buy WHAT you do, they buy WHY? you do it.

— Simon Sinek

Simon Sinek’s famous TedTalk from 2013 inspires our work with organizations to define their WHY?

WHY is WHY important?

Your WHY? is the intangible energy that drives everything you do. It’s the reason you get out of bed every morning, what gives you gratification, and defines what you believe. When you are clear about what you believe and why you do what you do, this can have a unifying force on your team, attract talended-liked minded people, and align customers who can sense a deeper purpose behind your motivations to simply ‘sell’ them something.

Your WHY? is much deeper than your mission, vision, or values…it’s the soul of your organization. Once defined, you can go from intangible to limitless tangible rewards.

Check out the original Ted Talk here: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

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