Growth Marketing

What is Growth Marketing?

 

Growth Marketing is a multi-channel deployment of outreach activities to drive awareness and conversions – engage and create customers. A Growth Marketing Plan unifies your organization around clear customer acquisition campaigns – creating a renewed focus on new customers, revenue and growth.

Your Growth Marketing Strategy and Plan is based on your brand vision, culture, positioning, financial objectives, and target audience relevance.  We develop Growth and Performance Marketing Campaigns from strategy and concept to deployment and tracking – plus everything in between.

As your Marketing partner, we support your existing internal team or serve as your entire marketing organization.

RESEARCH AND CUSTOMER INSIGHTS

  • Focus Groups
  • Market, Trends and Cultural Data
  • Audience Segmentation and Message Matrix
  • Target Audience Archetypes

GROWTH MARKETING STRATEGY

  • Communications Strategy: Positioning and Key Messages
  • Customer Experience and Services Standards
  • Website Strategy, UX/UI, User Flow and Conversion Plan
  • Internal Consensus Building

CAMPAIGN CREATION

  • Brand and Marketing Campaign Concept and Design
  • Advertising Collateral (digital, print, identity)
  • Strategic Partnerships, Endorsements
  • Media Events, Publicity Campaigns
  • Website Development and Launch

CAMPAIGN DEPLOYMENT AND DEVELOPMENT

  • Integrated Marketing Plan
  • Marketing Activities and Deployment Calendar
  • Customized Media Plans (digital, web, social, mobile)
  • Digital Strategy and Web Performance Plan
  • Public/Media Relations Strategy and Plan
  • Website Strategy, UX/UI, User Flow and Conversion Plan

WEB AND DIGITAL MARKETING

  • Digital and Mobile Media Strategy
  • Digital and Mobile Display Ads
  • Targeting and Retargeting
  • Email Marketing
  • Social CPC
  • SEO, Organic Rank Strategy
  • SEM, Google Adwords
  • UX/UI
  • Website Analytics & Marketing Activities Framework for 0ptimal conversion and performance tracking

PERFORMANCE TRACKING

  • KPI Development, Metrics Identification and Tracking
  • Web Performance, Google Tag Manager and Analytics
  • Daily Tracking and Performance Adjustments
  • Monthly ROI, Attribution and Acquisition Reports

WEBSITE CREATION AND DEVELOPMENT

  • WordPress Web Site Creation
  • Wireframe, Site Map optimized to brand/product strategy
  • UX/UI with Conversion Optimization
  • SEO Optimization w/ Google Tag Manager and Analytics
  • Web/Images Graphic Asset Development
  • Web Content Copywriting
To learn more, schedule your FREE 30 minute consultation.