GoHealth Urgent Care

About This Project

GoHealth Urgent Care, owned by Access Clinical Partners, is a national urgent care brand partnering with the top healthcare systems in the United States.

As part of the founding team, we launched Healthcare 2.0 – a new urgent care brand aimed to transform the way people access and experience healthcare. Emergent built and served as the company internal marketing department, designed and executed all aspects of the brand, campaign creative, marketing design and deployment, and managed partnership with the largest health systems in the country.

Key Accomplishments:

  1. Opened 20 centers in New York, 10 centers in Portland, all exceeding revenue goals
  2. Created National Brand: name, identity, core values, value propositions, and positioning
  3. Designed, Developed and Deployed Marketing Plan: advertising campaigns, editorial calendar, media calendar
  4. Website and Digital Marketing: Design, UX/UI, SEO, SEM, PPC, display, mobile, email marketing
  5. Public Relations: media outreach, materials, securing over 20Mil impressions
  6. Community Outreach: influencer and stakeholder marketing reaching over 500K people in 12 months

 

Section-5-120

Healthcare

Created Brand, Launched 20 Urgent Care Centers in NY and 10 in Portland.

Date

2013 to Present

Category
Business, Digital, Healthcare