Business and Brand Strategy

Brand Building as an expression of your Business Strategy

Brand as expressions of clear Business Strategy!  

We align your brand with your business strategy to create ONE single unified point of view with all internal and external elements aligned to your core mission and vision.

Your Vision = Your Purpose = Your Brand

Brand Strategy that Builds Consensus and Motivates Teams

We bring clarity to your Brand and create compelling internal and external brand messaging.

Your Brand is Your WHY!  — it’s what drives what you DO, embodies your vision, and comes from the ‘soul’ or core purpose of your company. We help you discover your collective, shared WHY? — and build consensus and clarity around this single intention/vision for your brand.

For new companies or companies wishing to ignite their brand, we lead CEOs/Founders and Leadership Teams through 1/2 day sessions of group discussion, interactive experiences, and team building to identify common ground and surface aligned agreement for all brand elements and communication. Through this process, we identify and clear any roadblocks in order to gain full clearance for outreach internally and externally.

These sessions will empower and motivate your team to drive new levels of collaboration and performance.

 

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We help you determine your WHY, WHAT, HOW, create your Brand Platform and Communications Message Map – the foundation for all Internal Communications (internal culture) and External Communications (customers, partners, shareholders).

Services are customized and delivered in simple, quick ROI programs

LEADERSHIP TEAM STRATEGY SESSIONS

  • CEO Coaching and Vision Sessions
  • Leadership Team Offsites – Business, Vision, and Brand Strategy
  • Internal Team Building
  • Brand Culture
  • Conscious Leadership Coaching and Workshops
  • Purpose Workshop

BUSINESS DEVELOPMENT SERVICES

  • Vision and Strategy Upgrades
  • Product Development
  • Revenue Cycle Optimization
  • Financial Forecasting
  • Operational Systems
  • Communications Protocols
  • Human Resource Optimization

BRAND STRATEGY SERVICES

  • Brand Vision and Consensus Building
  • Brand Platform: Mission, Vision, Values
  • Brand Strategy and Expression
  • Market and Competitive Research and Positioning
  • Communication Strategy and Message Map
  • Internal Brand Expression
  • Culture and Team Building
BRAND CLARITY

The Basics

A brand clarity consultation is a client-driven conversation meant to address your most immediate challenges. This is your sounding board to share current hurdles blocking you from opportunities.

The CLARITY consultation helps you gain perspective on your most immediate needs, renew focus, and surface new solutions to overcome what may seem insurmountable. You will get guidance from someone who’s been in your shoes and understands what you need to do.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us.
  • We view your background and questionnaire to get the most from our call.
  • Your Clarity consultation is 1 hour either by phone, or if you’re local in the SF Bay Area, a face-to-face meeting.
  • BONUS: should you choose to further your work, 100% this session can be applied to your next service.

What you Get

  • Vision Questionnaire
  • Clarify Brand and Business Focus
  • FREE Start Up Tools
  • 1 Hour Session
  • Next Steps
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BRAND INFUSION

The Basics

Sometimes we all need a fresh perspective to infuse our brand vision and refuel ourselves in order to capture the next level of growth.

The BRAND INFUSION session is highly recommended for CMO’s, CEO’s, and business owners who have teams who look to them for clarity and are responsible for producing year-over-year revenue growth. Likewise for small business owners and entrepreneurs, who seek fresh perspective on their plans or an infusion of energy to capture the next level of growth.

After this one-day session, you will come away with renewed energy to hurdle your most immediate challenges and next steps to put your business growth in motion.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our session
  • A 1-Day in person brand and business infusion session
  • Session recap notes and recommendations

What you Get

  • 1 Strategy Session
  • Brand Platform: Purpose, Vision and Values
  • Product/Services Offerings List
  • Audience Target and Key Messages
  • Marketing Next Steps
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BRAND LAUNCH

The Basics

The Brand Center package is a complete brand platform and positioning program for businesses that currently do not have a brand or need to update their existing brand.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Brand Center is a 4-8 week program, with 4 in person sessions
    • 1st Session is Brand Infusion
    • 2nd Session is Brand Development
    • 3rd Session is Creative Campaign Presentation
    • 4th Session is Campaign Expressions and Marketing Recommendations
  • Receive full session recap notes and next steps

 

What you Get

  • Clear Vision, Focus, and Purpose
  • Brand Platform: Mission, Vision, Values
  • Brand Strategy and Positioning
  • Communications Strategy with Key Messages
  • Customer Target: Attributes, Key Messages
  • Brand Identify: Logo, Tagline, Corporate Identity
  • Brand Campaign with Advertising and Marketing Expressions
  • Marketing and Website Recommendations List

 

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THE MARKET LAUNCH

The Basics

Once your brand is clearly articulated and your internal culture is on board with your vision, we develop a Marketing Strategy and Plan to capture awareness and drive customer acquisition.

Part of the Market Launch Program includes an Integrated Marketing Plan that outlines ALL marketing activities, by channel, by month driven by an overarching editorial calendar that synchronizes and streamlines your outreach.

Most importantly, we link your marketing activities plan to website conversions and track performance on monthly ROI reports from Google and 3rd party data.

Emergent handles all strategy, structure, plan framework to either jumpstart your existing Marketing department or we can BE an adjunct to your team managing program, tracking performance, and reporting on results.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Marketing Roadmap Launch is a 4-6 week program, with 3 in person sessions
    • 1st Session is Marketing Work Session
    • 2nd Session is Plan Presentation
    • 3rd Session is Execution and Deployment Planning
  • Receive full session recap notes and next steps

What you Get

  • Integrated Marketing Plan
  • Customer Acquisition Strategy and Plan
  • Integrated Marketing Activities and Deployment Calendar
  • Target Audience and Key Message Matrix
  • Advertising and Media Plan
  • Digital Marketing Strategy and Plan
  • Website UX/UI Enhancements
  • Google Analytics and Performance Marketing Set Up
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START UP BASICS
Let’s talk about mobilizing growth in your organization!