Services

WHAT WE DO

Your potential made real.

Linking the power of your vision to more customers.

Your Brand = Vision + Purpose. We start with your WHY? and build strategy, distinction and positioning from here. If you begin with clarity from this authentic place, it will resonate more significantly with employees and customers.

Marketing is an expression of a sound and clear business strategy.  After we define your objectives, market distinction, we build marketing as part of strategy execution tied to all critical functions including operations, sales, product development, and IT.  Our marketing campaigns are designed to unite your organization, engages all audiences, and lay essential groundwork for revenue and growth.

We develop visual branding and multi-channel marketing campaigns customized to reach your audience, deploying the right channels to build awareness, engage, and ultimately convert customers and clients.

Reaching customers online is a cost-efficient method to drive awareness and conversions. We create full websites, landing pages, plus deploy campaigns that include: SEO, SEM, social media, email marketing, digital ads, and optimized user flows to drive engagement and conversions.

Customer Acquisition Campaigns are designed to acquire new leads and convert leads to revenue. We create custom marketing campaigns, deploy approved calendars, manage, and report results to determine attribution and ROI.

Many organizations rush their message to market without bringing along their most valuable asset – your leaders and teams. If your people have a stake in the direction and message of your business, they are more committed to your success. We facilitate coaching and offsites to unify leadership and teams around common visions/goals, build cohesion and consensus, and focus energy toward collective results and success.

Custom SERVICE PACKAGES come together in simple, easy-start programs.

BUSINESS DEVELOPMENT SERVICES
  • Infrastructure Strategy and Upgrades
  • Internal Integration Strategies
  • Product Development
  • Revenue Cycle Optimization
  • Operational Systems
  • Communications Protocols
  • Human Resource Optimization
BRAND STRATEGY SERVICES
  • Business Strategy
  • Brand Platform: Mission, Vision and Values
  • Brand Positioning and Go-to-Market Strategy
  • Communication Strategy and Messaging
  • Internal Brand Expression
  • Culture and Team Building
THE BRAND CLARITY

The Basics

A brand clarity consultation is a client-driven conversation meant to address your most immediate challenges. This is your sounding board to share current hurdles blocking you from opportunities.

The CLARITY consultation helps you gain perspective on your most immediate needs, renew focus, and surface new solutions to overcome what may seem insurmountable. You will get guidance from someone who’s been in your shoes and understands what you need to do.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us.
  • We view your background and questionnaire to get the most from our call.
  • Your Clarity consultation is 1 hour either by phone, or if you’re local in the SF Bay Area, a face-to-face meeting.
  • BONUS: should you choose to further your work, 100% this session can be applied to your next service.
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THE BRAND INFUSION

The Basics

Sometimes we all need a fresh perspective to infuse our brand vision and refuel ourselves in order to capture the next level of growth.

The BRAND INFUSION session is highly recommended for CMO’s, CEO’s, and business owners who have teams who look to them for clarity and are responsible for producing year-over-year revenue growth. Likewise for small business owners and entrepreneurs, who seek fresh perspective on their plans or an infusion of energy to capture the next level of growth.

After this one-day session, you will come away with renewed energy to hurdle your most immediate challenges and next steps to put your business growth in motion.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our session
  • A 1-Day in person brand and business infusion session
  • Session recap notes and recommendations

What you Get

  • Renewed vision and sense of purpose in your business
  • Infused brand elements: mission, vision and values
  • Updated service and product offering list w/ updated pricing
  • Surface and set structure to capture new business
  • Refine customer target and key messages
  • Website and marketing recommendations
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THE BRAND CENTER

The Basics

The Brand Center package is a complete brand platform and positioning program for businesses that currently do not have a brand or need to update their existing brand.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Brand Center is a 4-8 week program, with 4 in person sessions
    • 1st Session is Brand Infusion
    • 2nd Session is Brand Development
    • 3rd Session is Creative Campaign Presentation
    • 4th Session is Campaign Expressions and Marketing Recommendations
  • Receive full session recap notes and next steps

What you Get

  • Clear Vision, Focus, and Purpose
  • Brand Platform: Mission, Vision, Values
  • Brand Strategy and Positioning
  • Communications Strategy with Key Messages
  • Customer Target: Attributes, Key Messages
  • Brand Identify: Logo, Tagline, Corporate Identity
  • Brand Campaign with Advertising and Marketing Expressions
  • Marketing and Website Recommendations List
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THE MARKET LAUNCH

The Basics

Once your brand is clearly articulated and your internal culture is on board with your vision, we develop a Marketing Strategy and Plan to capture awareness and drive customer acquisition.

Part of the Market Launch Program includes an Integrated Marketing Plan that outlines ALL marketing activities, by channel, by month driven by an overarching editorial calendar that synchronizes and streamlines your outreach.

Most importantly, we link your marketing activities plan to website conversions and track performance on monthly ROI reports from Google and 3rd party data.

Emergent handles all strategy, structure, plan framework to either jumpstart your existing Marketing department or we can BE an adjunct to your team managing program, tracking performance, and reporting on results.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Marketing Roadmap Launch is a 4-6 week program, with 3 in person sessions
    • 1st Session is Marketing Work Session
    • 2nd Session is Plan Presentation
    • 3rd Session is Execution and Deployment Planning
  • Receive full session recap notes and next steps

What you Get

  • Integrated Marketing and Customer Acquisition Plan
  • Marketing Calendar of Activities w/ Editorial Calendar
  • Target Customer, Marketing Channel and Key Message Matrix
  • Advertising and Media Plan
  • Digital Marketing Strategy and Plan
  • Website and Analytics Set Up
  • Includes all strategy, structure, plan framework to jumpstart your marketing
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THE START UP BASICS

The Basics

As a start up founder, you’re exhausted.  Yet, despite your lack of sleep you are full of excitement and enthusiasm. We understand you have many things keeping you up at night – but your brand shouldn’t be one of them.

We’ve launched several new businesses ourselves and have pulled together the essentials and condensed the timeline to provide you the greatest value in the shortest amount of time.

Exactly what start ups need to launch on the right foot.

How it Works

  • Fill out our ‘Vision Questionnaire’ and return it to us
  • We review your website, background, and your questionnaire to get the most from our sessions
  • Start Up Launch Program is a 3-4 week program, done in 3 sessions
    • Session #1: Brand Clarity Phone Session (60 minutes)
    • Session #2: Leadership Team Brand Infusion (2 hours)
    • Session #3: Brand Platform and Logo Presentation (2 hours)

What you Get

  • Brand Platform: Mission, Vision and Values
  • Brand Strategy and Positioning
  • Communications Strategy and Key Messages
  • Target Customer Segments, Marketing Channel and Message Matrix
  • Brand Identity: Logo and Brand Color Palette
  • Product and Service Offering List
  • Web, Marketing and Customer Acquisition Recommendations
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Let’s talk about mobilizing growth in your organization!